Strategy, User Experience, and Web Design

FRP Development

Spring 2021

Rich colors and stunning photography fortify the FRP brand

With roots in aggregate mining operations, FRP is a full service real estate investment and development company specializing in commercial and industrial real estate. Since 1989, FRP has been actively engaged in the investment, development, management, and sale of various real estate properties. Their focus spans mining, industrial, office, flex, mixed-use, and residential real estate projects along the Eastern Seaboard of the United States.

Designing a website for FRP involved showcasing their sophisticated design sense and highlighting their beautiful photography.

The website features an elegant and modern design aesthetic that aligns with FRP's brand identity. We used clean and minimalistic layouts, with a focus on the properties’ photography, to create a sense of space. A balanced color palette, utilizing rich jewel tones and complementing shades, enhances the overall aesthetic.

To highlight FRP's stunning photography, the website provides ample space for high-quality images to take center stage. Implementing responsive design techniques ensures that the imagery looks captivating across various devices and screen sizes.

Incorporating interactive elements, such as smooth transitions and subtle animations, adds a touch of elegance to the website. This enhances the overall user experience and provide an engaging browsing experience for visitors.

Overall, the website design strikes a balance between sophistication, functionality, and a focus on showcasing FRP's beautiful properties. By incorporating these elements, the website effectively represent FRP's brand and captivate users with its visual appeal.

frpdev.com

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